Founded in and inspired by Ontario in 2016
BEST CASE ONTARIO
Both being Chatham-Kent natives, our friendship began when we were students at the University of Windsor. Bonding over our shared experiences growing up in the countryside of Ontario and spending our summers on the beaches of Lake Erie, we realized just how incredible our province is. We believed Ontario needed an apparel brand that represented the beautiful natural and rural surroundings that we remembered being completely immersed in throughout our childhood. We designed our first logo, printed it onto 25 t-shirts and sold it to our closest friends and family. The word spread quickly and the support was overwhelming. We handled all operations out of the spare room in our student house, using the profits from each sale to grow our brand organically. Since then, Best Case Ontario has grown in amazing ways, with several collections and styles available, we hope to encourage Ontario pride within and outside the province and celebrate the adventures in our own backyard.
100% Women-owned & founded
MALLORY & SHELBY
Mallory and Shelby manage all aspects of the business from marketing, design, distribution, customer engagement, and finances. Both co-founders run BCO as a side business while working full-time in marketing and communications in healthcare and higher education (hence the coffee).
SIX TREES, FIVE WAVES
The logo consists of five waves to represent each one of the Great Lakes. The six trees signify the lush woodlands in Ontario, and each tree symbolizes each district in the provincial capital, Toronto. The logo is then surrounded by a circle to represent the unity of the people living in the province.